Made:       2019

Shown:    ITV Channel 

Commissioned by curator Charlie Levine for ITV, this work formed part of a year-long programme inviting 52 artists to reimagine the broadcaster’s on-screen identity. Selected as Week 9 artist, I was tasked with translating a fleeting, functional graphic into a lasting sculptural form.

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Responding to ITV’s cue mark, a rotating black-and-white device signalling the transition into advertisement, I developed a work that extends this moment of interruption into something physical, spatial, and materially present. What is typically glanced over in seconds becomes slowed down, examined, and reconfigured.

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The resulting sculpture uses light and shadow to echo the rhythm of broadcast—movement, pause, anticipation, transforming a graphic language into an immersive, perceptual experience.

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By shifting the 'ident' from screen to object, the work questions how visual culture is consumed: what we notice, what we ignore, and how even the most utilitarian imagery can hold aesthetic and conceptual weight when given time and form.

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Photography by Theo Deproost